Driving Growth: Business Development Strategies for Legal Professionals in a Competitive Market (Presented in English)
Key Takeaways
How to define and refine a differentiated value proposition in a saturated legal market.
Techniques to develop and leverage referral relationships and strategic partnerships.
Methods to diagnose gaps in your business development funnel and improve client conversion.
Ways to align marketing, client experience, and firm operations for sustainable growth.
Best practices for tracking metrics and pivoting strategy based on performance.
Do the BD insights in this webinar also apply to smaller and mid-sized firms?
The discussion highlights the power of niche specialization, tailored value messaging, and leveraging close client relationships. Firms of any size can apply these methods and experience growth.
Which metrics should a lawyer or firm monitor to assess business development success?
In the early stages of BD, it is essential to keep track of meaningful connections and relationships built through outreach and networking, and any opportunities that follow. This is especially true for junior lawyers, where metrics like long-term revenue growth and meaningful ROI can be difficult to see initially.
How do you sustain business development momentum without overextending fee‑earners?
The webinar emphasizes embedding business development into regular workflows, using delegable tasks, and leveraging support teams or marketing professionals.
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