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A New Era for Alexa Translations
This isn’t a rebrand. It’s a brand evolution.
Read moreIn 2002, Gary Kalaci launched Alexa Translations. A lawyer, a court interpreter, and a UNICEF volunteer who had worked with refugees during the Kosovo crisis, Kalaci understood firsthand what language makes possible for people who need it most. That conviction shaped everything that followed.
The company grew steadily through the 2000s, built on deep domain expertise, white-glove service, and a belief that clients trusting you with their most critical documents deserved more than just a vendor. They deserved a partner.
By 2016, the translation industry was changing. Machine translation was disrupting the market and most companies were scrambling to adapt. Kalaci made a different bet: rather than treating AI as a replacement for specialist expertise, he saw it as something that could amplify it. In 2018, Alexa Translations began building what would become Adaptive AI technology, trained on legal, financial, and regulatory content, with professional translators guiding the way. The AI platform launched in 2019 and the company entered a rapid-growth phase.
What began as a translation services firm has become a technology platform with deep professional expertise behind it, serving enterprises around the world. The name Apertera takes its meaning from aperture: the opening in a lens that determines what comes into focus and how much detail is revealed. It speaks to precision, to calibration, to knowing exactly what a moment requires. The era in Apertera is deliberate. This is a new chapter, built on twenty years of trust, and pointed squarely at what we’re building next.
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